Greed is good...for the New Healthcare Economy
The escalating costs of healthcare, while concerning, are not entirely bad news. In fact, they may be the very catalyst needed to drive people to the new healthcare economy, where there are affordable and effective models for delivering high value care.
As the saying goes, “Pigs get fat and hogs get slaughtered.” The greed and inefficiency of the old healthcare system have created an environment where costs are beyond logic. They’re unsustainable trajectory is forcing employers to reconsider their options and explore new, more effective solutions.
The traditional BUCA system has grown fat on inflated prices and opaque practices, but its days are numbered. As employers increasingly turn to the new devolution healthcare economy, they are finding that Direct Primary Care, Performance Health Plans, and Enhanced Health Indemnity plans, all made possible by custom broker-built, non-insurance networks offer a more sustainable path forward.
By embracing these new broker networks, employers can not only manage rising costs but also provide their employees with the quality care they deserve.
According to the 2025 Employer Health Care Strategy Survey by the Business Group on Health:
“The projected healthcare cost trend for employers is expected to rise from 6% in 2022 to nearly 8% by 2025. This steep increase reflects the growing financial burden on employers and the urgent need for cost-effective solutions.
The survey, which gathered insights from 125 large employers covering more than 17.1 million lives, revealed a growing dissatisfaction with traditional healthcare vendors. Many employers are planning to reevaluate their vendor partnerships, with a third stating they will assess or use the request for proposal (RFP) process for their pharmacy benefit managers (PBMs) by 2025.”
However, rather than simply renegotiating with underperforming vendors, a better strategy for employers is to explore the already established devolution healthcare economy. This new healthcare economy offers more effective ways to address rising costs. Its innovative solutions not only provide better care but also empower employers to take control of their healthcare spending.
Custom Broker-Built Non-Insurance Networks: Tailored Solutions for a New Era
Custom broker-built, non-insurance networks represent the pinnacle of innovation in the healthcare space.
These networks are designed by brokers who understand the unique needs of each employer. Bypassing traditional insurance carriers, these networks offer direct access to healthcare providers at significantly reduced costs.
Employers who embrace this model can provide their employees with high-quality care while keeping healthcare expenses under control.
The U.S. healthcare system is in the midst of a dramatic shift, one that could be described as a devolution—a decentralization driven by stakeholders who are fed up with the traditional BUCA (Blue Cross, UnitedHealthcare, Cigna, and Aetna) system.
These traditional giants have long dominated the healthcare landscape, but their predatory greed and unsustainable cost structures are catalyzing a revolt. Employers are increasingly turning to innovative alternatives, recognizing that the rising cost of healthcare, while daunting, may be the very catalyst needed to force meaningful change.
In conclusion, the devolution of the U.S. healthcare system presents a unique opportunity for employers to break free from the old, predatory models that have long dominated the industry.
By exploring and adopting the new healthcare economy, employers can ensure a healthier, more financially sustainable future for both their employees and their organizations. The time for change is now, and the tools to achieve it are already at our disposal.
Challenging The commodification of human health
Revolt Healthcare Alliance is committed to offering innovative, patient-centered healthcare solutions. Unlike traditional major medical plans, Revolt’s products are designed to provide comprehensive coverage without the bureaucratic red tape and exorbitant costs.
Our Solutions Include:
The Revolt Health Network:
A groundbreaking direct-to-consumer service bundle that includes at-cost prescriptions, free outpatient labs, virtual care, and concierge patient advocacy. This service complements any existing health insurance plan, helping consumers manage their healthcare needs more efficiently and affordably.
Enhanced Health Indemnity Plans:
Our longstanding plan that not only protects against catastrophic events but also offers coverage through a combination of Critical Illness, Specified Disease, and Accident plans. This comprehensive approach provides peace of mind at half the price of major medical plans.
Confirming the Findings in the Devolution Whitepaper
The revelations discussed here align with the findings in our recently published Devolution Whitepaper, which provides an in-depth analysis of the healthcare industry’s evolution. The whitepaper underscores the urgent need for alternative solutions like Revolt to counteract the monopolistic tendencies fueled by the ACA.
Meet The Author:
Mark Geiger
Co-Founder & Managing Partner of Revolt Healthcare Alliance, Inc
Mark’s Devolution journey began in 2020, when his best friend, Gary, was diagnosed with stage 4 esophageal cancer. Gary had an Enhanced Health Indemnity Plan and not only were his medical bills paid, but he also received over $59,000 in “excess indemnity” checks to spend however he needed.
In the months after Gary’s passing, Mark researched indemnity plans, as well as the overall US healthcare system, and concluded that his next mission would be advocating for and educating individuals, families, and corporations on how to get more affordable, quality healthcare coverage.
After leaving his position at the 3rd largest health insurance company in the US, he co-founded Revolt Healthcare Alliance and never looked back.
